The Design Method: A Philosophy And Process For Functional Visual Communication Pdf Download
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Designers solve problems and take to vacillate between strategic problems to pixel pushing issues which is tough. He likes to make the point that design isn't supposed to be fun like fine art. Designers are actually
He calls out the myth that design should always exist trying to be different or novel-- a lot of a pattern'southward success relies on post-obit patterns people are familiar with and so doing very nuanced footling things to it to optimize for your specific customer. Take a pragmatic design philosophy.Designers solve problems and have to vacillate between strategic issues to pixel pushing problems which is tough. He likes to make the point that design isn't supposed to be fun like art. Designers are really just working through often "boring" problems.
Create society by post-obit conventions people already know and teaching new patterns equally they come
"Design seems like it'due south about ideas, but it'southward actually about facilitating deportment"
"Never fob yourself into thinking you lot make things; instead, retrieve that yous help make things happen" pg 32
Systems inform design- all your decisions need to be informed past larger pattern systems- even blazon option must relate to what information technology needs to accomplish. For this reason, criticism of Comic Sans is highly misdirected. Vincent Connare built it not as a Typeface for mutual employ, but instead to better adapt on screen cartoon spoken language bubbles than Times New Roman did. The typeface does exactly what it's supposed to. Simply it was never meant for menus, emails or the Higgs Boson discovery annunciation. Blame those who use the typeface inappropriately not the typeface.
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"The Blueprint Method" is the design project framework employed by Karjaluoto's SmashLab in Vancouver, BC. While it'southward certainly not applied to take some other studio's process and utilize it wholesale to your bureau, in that location are e'er insights to be gained by taking a peek into how others arroyo a blueprint problem and applying them to your own methods.
Hither are a few such points from "The Pattern Method" that I found particularly interesting:
ARTISTS VS. VISUAL COMMUNICATORS
Many designers, particularly inexperienced designers experience that graphic design is more than akin to fine art than it really is. In fact the best, nigh successful designs are merely the ones that successfully communicate the client'due south bulletin to the right audience using the right visual language. Stay away from design trends and excessive ornamentation, instead strip it downwardly and focus only on what conveys your message to the target audience. Information technology's not about making something that caters to your personal blueprint tastes, it's almost making something that speaks to the stop user.
THE PHASES OF "THE DESIGN METHOD"
The iv stages of Karjaluoto'due south method include Discovery, Planning, Creative and Application. Like a funnel, these stages get increasing more focused leading to the final solution to the problem prescribed by the client. The present 24-hour interval role of the graphic designer is a lot broader than just making pretty pictures, in fact the entire first half of the process occurs before the pencil even touches paper and the creative magic begins. Past finding out everything you tin about the client, their product/service, and their target market early on in the process, yous make things a lot easier on yourself when it comes time to generate the ideas and the artwork.
THE CREATIVE BRIEF
Once the discovery and planning stages are consummate it's essential to condense all that information into a articulate and curtailed certificate that volition serve equally the foundation for the creative team during the balance of the project: the creative cursory. Become the what, who, why, where, and when all out onto a single page certificate that can be referenced and used to rationalize creative choices both internally and in customer presentations. Having a well-thought-out creative cursory is indispensable. You're going to become back to it over and over and it'll brand every step of the creative and application stages easier and go on you on track.
PRESENT Merely I SOLUTION
This probably sounds similar complete madness to y'all, and it'south obviously not going to work for anybody, but it's core to "The Design Method" concept. SmashLab actually spins this as an advantage to clients - while the contest spends ii thirds of their time on options that volition never see the lite of day, Smashlab puts all of their efforts into one well-crafted solution. It might be a tough sell, simply it kind of makes sense. And it'due south not without precedent, design legend and branding icon Paul Rand famously employed this tactic in his heyday.
IN Decision
Of course at that place's much more to "The Design Method" than these few bullet points. It's a book filled with strong personal opinions and insights from the front lines that volition challenge your preconceptions of what a designer can and should be. It's the type of volume that any artistic professional person could do good from reading, even if only to serve as a reminder to go your process ducks in a row. Now become read some books, and maybe get a meliorate designer in the concurrently.
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So here'south my review:
In a nutshell, this is even so very much an educational book. It's virtually a textbook, only not the one's nosotros've come accepted to as those large bulky things we had to lug around.
That being said, I actually really enjoyed reading this book. Information technology was straightforward and sai
I was asked to review this book some time ago. Unfortunately, I started it after than I planned due to schoolhouse and the concluding semester workload. But finally, had some time to read it once all my projects got finished.So here's my review:
In a nutshell, this is yet very much an educational volume. It's well-nigh a textbook, but not the one's we've come accustomed to as those big bulky things we had to lug around.
That being said, I actually actually enjoyed reading this volume. It was straightforward and said things how they were, no sugarcoating or annihilation. The arroyo was direct and similar a big brother/sister that tells you how the reality of the graphic design career is, rather than a advisor who saccharide coats information technology and gives you an illusion of what the career may entail.
I also enjoyed that information technology backed upwards what my graphic blueprint professor said nearly the industry. Information technology didn't present a career in graphic design as this creative attempt many going into the field seem to believe it is. Instead, it let'southward us know that the purpose of graphic blueprint is to communicate a articulate message and the message is more than important than the visual aesthetics of the blueprint. Throughout the book, it reminds us of the true purpose of design and how to be successful or at least know how to lead with that approach.
I give it three stars because, although information technology was proficient and provided great information, in the end, information technology is still very much a textbook.
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Once y'all become into it, this book does provide some solid advice for inexperienced designers looking to establish their own studio. However, had I been the editor for this volume, I would take recommended introducing the affiliate "Introducing The Pattern Method" far earlier than page 59 (and some of the best data isn't offered until you're almost done with the book). Rearranging some of the chapters (or perhaps eliminating several passages within them entirely) would accept improved the navigation of Karjaluoto's "pattern method" significantly.
I was torn on the rating for this book. The key $.25 of information/communication the book attempts to provide immature designers are certainly worth a four or five star rating, merely the journey getting to those gems is heavily obstructed past banal graphics (often placed on the folio out of sequence with the text leading up to those images) and filled with rambling thoughts and redundant arguments. Although the author made information technology abundantly articulate that his intent with the volume's design was function over visual entreatment, the blueprint ultimately interfered with my ability and interest in reading the book. So unless yous are a member of this book's very specific target audience (new designers seeking communication for working with clients based on one studio designer's experience at a small firm), this book is probably non worth your time.
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Although this book was given to me, I was not paid for my review and the thoughts above are completely my own.
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As someone who is merely a few years into the field, I found Eric's advice invaluable. Ever since reading his book, I have used his approach with clients and have been amazed at how smoothly things have gone. Despite having a similar arroyo every bit him, I never knew how to explain information technology conspicuously to clients. For example, his rationale on executing only one design d
In the same way Mike Monteiro's Blueprint Is a Job taught u.s. how to work with clients, The Design Method teaches us how to be constructive designers.As someone who is just a few years into the field, I institute Eric's communication invaluable. Ever since reading his book, I have used his arroyo with clients and have been amazed at how smoothly things have gone. Despite having a similar approach as him, I never knew how to explain information technology conspicuously to clients. For instance, his rationale on executing only one design direction would have saved me hours of desperation in previous projects.
Eric articulates what I could never put my finger on and gives designers ammo as to why it works. Each page is filled with practical advice: my copy is completely marked upward and dogeared.
I definitely remember this volume is worth reading if you fear creative blocks or find yourself intimidated past the thought of breaking down a giant client project. At the very to the lowest degree, Eric will brand you laugh with his wit and charm.
...more Much like the writing on Eric'due south web log: ideasonideas.com, his first two books have the same humour and creativity I take enjoyed equally an over the swimming long time subscriber to his posts. A thought provoking and personal writing mode that uses directly forward linguistic communication makes for easy readi
Eric karjaluoto has a very engaging and entertaining style of communication. I highly recommend taking a look at the design manufactures on his blog, his first book "Speak Human" and his latest book "The design method".Much like the writing on Eric'south blog: ideasonideas.com, his first ii books take the aforementioned humour and inventiveness I have enjoyed as an over the pond long time subscriber to his posts. A thought provoking and personal writing fashion that uses straight forrad language makes for easy reading.
A big part of the first offset capacity can be summed upwardly in the following statement
"Your value every bit a designer isn't limited to the designs you create; it'due south in facilitating a process that can lead your clients to fruitful, and profitable, insights." p44
Much of the volume has strong ideas, strong statements and stiff personal insights and this book is aimed at those looking to challenge personal mindsets on what a designer should exist.
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About 95% of the book can be easily applied to development rather than merely design. Design specific topics of course are discussed throughout, only the book doesn't actually get into specifics like mood boards till page 135 of 210. Information technology's similar for development, you have to do a lot of work like Discovery o
As a programmer, it's nice to run across the blueprint process broken down every bit a logical and ordered process, rather than some sort of mystical and romantic art that simply "creatives" tin can maybe understand.About 95% of the book tin can exist hands practical to evolution rather than but design. Design specific topics of form are discussed throughout, only the book doesn't really get into specifics like mood boards till folio 135 of 210. It's similar for development, you have to do a lot of work like Discovery or Planning before you tin go to the Development stage (well, depending on how Active you want to be).
Overall, an excellent book for designers and developers alike to de-mystify the concept of Blueprint.
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I am not a graphic designer myself and I am surprised that apparently non many in this sector exercise the bones rules of project management, which is what Eric'southward book is nigh. Guild and discipline are so important!
Ane of the thing I liked most is that there are concrete practical examples
This volume is supposed to be for graphic designers but I would actually recommend it to anyone doing any creative project. When Eric writes "customer" you could very well replace information technology with "dominate", "audience", etc.I am not a graphic designer myself and I am surprised that apparently non many in this sector exercise the basic rules of project management, which is what Eric'southward book is well-nigh. Order and discipline are and so of import!
I of the thing I liked most is that in that location are physical applied examples for putting order in your creative process.
A volume to reread!
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El método que plantea es bajado a tierra, unproblematic, humano y sin todo ese glamour que le han agregado los diseñadores rock stars. Incluso al principio se toma united nations capitulo para destrozar de forma contundente y categórica todos esos mitos que rodean al diseño y al ejercicio del mi Una lectura obligada para todo los diseñadores. No importa si recién comienzan o hace décadas que ejercen. Incluso tampoco importa la rama del diseño ejerzan; el método que plantea sirve para cualquier disciplina de diseño.
El método que plantea es bajado a tierra, simple, humano y sin todo ese glamour que le han agregado los diseñadores stone stars. Incluso al principio se toma un capitulo para destrozar de forma contundente y categórica todos esos mitos que rodean al diseño y al ejercicio del mismo.
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This piece of work has been recognized by The Adrian Awards, Time, Advice Arts, The Advertising & Design Lodge of Canada, The Lotus Awards, Practical Arts, Graphis, Icograda, and others. In 2007, he spearheaded Blueprint Can Change to unite designers and address climatic change. Eric writes about design at erickarjaluoto.com and has spoken at events for AIGA, SEGD, and GDC.
He is the writer of Speak Human: Outmarket the Big Guys past Getting Personal (smashLAB, 2009). His second book, The Blueprint Method: A Philosophy and Process for Functional Visual Communication (New Riders, 2013), was released in Baronial 2013. Eric lives in Vancouver with his lovely wife and two delightful boys.
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